Looking for the best CRMs that work with Zillow’s API? Here’s what you need to know. Zillow API integration automates lead delivery, enriches property data, and simplifies real estate workflows. This guide highlights 10 CRM platforms that excel in these areas, catering to agents and teams of all sizes.
Key Takeaways:
- Zillow API Features: Direct lead import, real-time property data (e.g., Zestimates, tax history), and automated workflows.
- Top Picks:
- Lofty: Offers dynamic lead scoring, AI-driven automation, and two-way Zillow integration.
- Follow Up Boss: Provides two-way syncing, automated follow-ups, and predictive lead tags.
- LionDesk: Includes video texting, Power Dialer, and affordable pricing tiers.
- kvCORE: Combines Zillow integration with IDX websites and AI-driven follow-ups.
- BatchData: Focuses on data enrichment with 155M+ property records.
Pricing Snapshot:
- Affordable Options: LionDesk starts at $99/month.
- High-End Solutions: kvCORE starts at $500/month with advanced automation.
- Flexible Models: BatchData offers pay-as-you-go pricing for tailored data solutions.
Quick Comparison Table:
| CRM Platform | Zillow Integration Type | Key Features | Starting Price |
|---|---|---|---|
| Lofty | Two-Way | AI automation, lead scoring | Quote-Based |
| Follow Up Boss | Two-Way | Predictive tags, deal syncing | Contact Sales |
| LionDesk | One-Way + Zapier | Video texting, Power Dialer | $99/month |
| kvCORE | One-Way | IDX websites, AI follow-ups | $500/month |
| BatchData | Data Enrichment | 155M+ property records, APIs | Pay-As-You-Go |
Each CRM offers unique strengths tailored to different real estate needs. Whether you’re a solo agent or part of a large team, these platforms streamline lead management and help you close deals faster.
Top 10 CRM Platforms with Zillow API Integration: Features and Pricing Comparison
1. Lofty
Zillow API Integration Capabilities
Lofty connects directly with Zillow Tech Connect, streamlining lead transfers from platforms like Zillow, Trulia, HotPads, RealEstate.com, and StreetEasy. With its auto-import feature, all leads are consolidated into one central hub, eliminating the need for manual data entry. Plus, it supports Zapier automation for custom triggers, making workflows even smoother. The integration captures detailed information, including contact details, property preferences (like price range, number of bedrooms, and bathrooms), and source tags, ensuring accurate tracking and organization.
Real Estate-Specific Features
Lofty goes beyond just capturing leads. Its dynamic lead scoring identifies high-intent prospects, helping agents focus on those most likely to convert. For those targeting off-market deals, learning how to skip trace property owners can further refine this outreach. The Featured Listing Management tool automatically pairs MLS listings with buyers based on their specific search criteria. Meanwhile, IDX website integration tracks live visitor activity, showing property views and interactions in a timeline format.
For transaction management, Lofty integrates with tools like Dotloop and Brokermint, enabling paperless document signing and transaction tracking. Future support for SkySlope and zipLogix is also on the horizon, expanding its compatibility. These capabilities set the stage for Lofty’s advanced automation tools.
Automation and Lead Management Tools
Once Zillow leads are in the system, Lofty’s Agentic AI takes over, handling tasks like engaging leads and scheduling appointments autonomously. Its "Smart Plans" feature triggers automated email and text campaigns based on key dates, ensuring timely communication.
Adam Gillespie, an eXp agent and CRM/AI coach, shared that his fully automated Lofty CRM generates six figures annually without requiring daily involvement.
On average, Lofty users save over three hours a day thanks to AI-powered call preparation and follow-ups. The system filters leads to deliver higher-quality calls, with users reporting a 30%+ improvement in call outcomes. Robert Lucido Jr., Chief Strategy Officer, noted a 42% growth in business after switching to Lofty, crediting the platform for freeing up time to focus on lead generation instead of manual management.
Pricing and Affordability
Lofty operates on a quote-based pricing model, so you’ll need to schedule a demo to receive personalized pricing details. For those who attend a demo, the company offers a "guaranteed lowest price" on new subscriptions and add-ons. By consolidating multiple disconnected tools into Lofty’s integrated platform, users can save over $4,000 annually. For third-party sync services, API Nation provides a flat rate for Zillow integration, while Zapier offers a "Free forever" tier with basic features and a 14-day trial for premium options.
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2. Follow Up Boss
Zillow API Integration Capabilities
Follow Up Boss provides a two-way Zillow Tech Connect integration, making lead management seamless and efficient. This integration ensures that lead stages, agent assignments, and communications are synchronized in both directions, creating a smooth workflow between your CRM and the Zillow Premier Agent dashboard. Leads from Zillow, Trulia, and StreetEasy are automatically transferred to Follow Up Boss as soon as they are generated.
The platform tracks Zillow browsing activity within each lead’s profile, offering insights into homes they’ve viewed, saved, shared, or hidden over the past four weeks. This allows agents to gauge buyer intent before reaching out. For Zillow Flex partners, the system automatically syncs deal data – such as price, closing date, commission, and property address – back to the Premier Agent app, meeting program requirements without any manual input. Notes, emails, and texts sent through the CRM are also pushed to Zillow, ensuring compliance with mandatory updates for Premier Agents. This integration simplifies workflows and supports automated follow-up strategies for agents.
Here’s a quick breakdown of the differences between one-way and two-way integrations in Follow Up Boss:
| Feature | One-Way Integration | Two-Way Integration |
|---|---|---|
| Lead Transfer | New leads only | New and existing lead updates |
| Agent Assignment | Syncs from Zillow to Follow Up Boss | Syncs in both directions |
| Notes & Calls | Not supported | Syncs in both directions |
| Browsing Activity | Not supported | Viewed/Saved homes visible in Follow Up Boss |
| Deal Syncing | Not supported | Syncs Follow Up Boss deals to Zillow |
Automation and Lead Management Tools
Follow Up Boss takes lead management to the next level with its automation features. Zillow leads are automatically routed based on criteria like zip code, price range, MLS number, round-robin distribution, or first-to-claim rules. Instant text responses are triggered upon lead arrival, and drip email campaigns are launched via action plans. These campaigns pause automatically when a lead engages, ensuring follow-ups stay relevant and timely.
The platform’s Smart Lists allow agents to focus on high-priority leads by using filters based on recency and Zillow’s predictive data. Dynamic tags like "Zillow High Intent Buyer" flag prospects likely to transact within six months, while tags like "Zillow Connected" indicate leads who have already spoken with Zillow. These tools make it easier for teams to focus their efforts where they matter most. In fact, teams using Follow Up Boss report a 16% higher conversion rate for Zillow connections compared to teams managing leads without the CRM.
Pricing and Affordability
Follow Up Boss offers a free trial for new users. For detailed pricing information, you’ll need to contact their sales team directly.
3. LionDesk
Zillow API Integration Capabilities
LionDesk connects with Zillow Tech Connect to automatically capture leads from platforms like Zillow, Trulia, HotPads, and StreetEasy. To fine-tune this process, third-party tools such as Zapier, API Nation, or LeadsBridge help map essential fields like name, email, phone, property comments, and lead source. These tools also allow users to filter syncs based on specific criteria, such as zip codes. Setting up an automated Zap is quick and can be done in under six minutes. Beyond efficient lead capture, LionDesk simplifies how users engage with leads.
Automation and Lead Management Tools
LionDesk includes built-in tools like video texting and email to create personalized lead-nurturing campaigns. Its "Text 2 Sell" feature automatically gathers lead details from text inquiries and enrolls them in a drip campaign for ongoing communication. The platform also offers a native Power Dialer, which speeds up call processing by up to four times. For teams, the round-robin distribution system ensures new leads from Zillow are quickly assigned to available agents, keeping the workflow smooth.
Pricing and Affordability
LionDesk provides three subscription levels:
- Starter: $99/month, includes 100 video texts, 500 texts, and 2,000 emails.
- Pro+: $139/month, includes 2,000 texts and a custom local code.
- Elite: $219/month, includes 4,000 texts, 15,000 emails, 1,500 video texts, and a multi-line dialer.
For users on the Starter or Pro+ plans, the Power Dialer is available as a $49/month add-on. Additionally, Zapier subscriptions (starting at around $20/month) are necessary for more than five active integrations. A 30-day free trial is available to explore the platform.
As noted by UnifyRealEstate.com, "LionDesk has increased their prices significantly since they first launched… They are no longer one of the most cost-effective CRMs available".
4. Top Producer CRM
Zillow API Integration Capabilities
Top Producer CRM provides a built-in two-way sync specifically for Zillow Premier Agents. This integration ensures that lead details – like contact information, status updates, notes, and emails – are updated in real-time. Upon activation, the system performs an initial sync that pulls in all Zillow leads from the past two years, keeping your database current and complete. Plus, if a lead is reassigned to another agent, the change is automatically reflected across both platforms, as long as the integration is active on both ends. For those seeking alternative methods, other real estate lead capture APIs are available. This smooth synchronization serves as the backbone for Top Producer’s suite of tools designed with agents in mind.
Real Estate-Specific Features
Top Producer goes beyond syncing leads by streamlining daily tasks for agents. Its tools are designed to save time and improve client interactions. For example, Social Insights enriches Zillow leads with public profile details like photos, interests, and job titles, giving agents a fuller picture of their clients. The Follow Up Coach prioritizes your five most critical connections each day, helping ensure timely outreach to new leads. An AI-powered writing assistant simplifies crafting follow-up emails and text messages, making communication faster and easier.
Additionally, the CRM consolidates texts, emails, and contact records into a single timeline, giving agents a clear view of their interactions. Market Snapshot Reports provide automated updates on property data and market trends, helping agents stay connected with clients over the long term.
"X is faster and easier; the status of the property automatically updates in my client records", shared George Kimble of Homes by Kimble.
Pricing and Affordability
Top Producer offers flexible, all-inclusive plans tailored to the needs of individual agents and large teams. Free integration support and setup are included to ensure a smooth start. While the exact pricing isn’t publicly disclosed, agents can take advantage of free consultations and demos to find the plan that works best for them.
5. kvCORE
Zillow API Integration Capabilities
kvCORE integrates seamlessly with Zillow through its official lead API, Zillow Tech Connect. This connection is part of a broader trend where agents use a real estate API to centralize data. This connection enables a one-way data flow from Zillow and Trulia directly into the kvCORE CRM, allowing new contacts to be processed in just minutes. Beyond basic contact information, the system also syncs property-specific details like MLS numbers, cities, and price preferences.
If you assign a contact in the Premier Agent app or use Zillow’s routing rules, the assignment automatically updates in your linked kvCORE account. However, keep in mind that only leads generated after the integration is set up will sync – older leads won’t transfer.
Real Estate-Specific Features
kvCORE is an all-in-one platform that combines IDX websites, lead generation, CRM functionality, and marketing automation. It tracks lead behavior – such as property views and saved searches – and uses this data to send automated, personalized follow-ups. For instance, if a lead repeatedly checks out three-bedroom homes in a particular neighborhood, kvCORE will automatically send them similar listings.
"The AI-driven automation follows up with leads based on their actions. If a lead looks for three-bedroom homes in a certain area, KVCore sends them relevant listings." – UnifyRealEstate.com
The platform also includes Smart CMA tools for quick Comparative Market Analysis and automated property alerts that notify leads when new listings match their preferences. Brokerages using these tools have reported doubling their lead conversion rates, addressing the common issue that about 79% of real estate leads fail to convert due to poor follow-up.
Automation and Lead Management Tools
kvCORE takes lead management to the next level with advanced automation features. When leads engage with properties within a specific price range, the system triggers targeted email and SMS campaigns. It also offers a team management dashboard, perfect for brokerages with multiple agents, as it streamlines lead routing, monitors agent activity, and provides performance reporting.
Setting up an automation workflow between Zillow and kvCORE via Zapier is quick – it typically takes less than six minutes. To ensure a smooth setup, manually map Zillow fields for accurate property data transfer and double-check that kvCORE’s routing rules align with those in Zillow.
Pricing and Affordability
kvCORE starts at $500 per month for one to two users, with an additional one-time setup fee of $1,000. This monthly fee includes IDX integration, landing page builders, and advanced automation tools that would typically cost $300–$400 more per month elsewhere. While there’s no free trial, the platform provides broker-supported onboarding to help with IDX site setup and automation workflows, a process that generally takes three to four weeks.
6. DoorLoop
Zillow API Integration Capabilities
DoorLoop integrates with Zillow through a one-way API, automatically syncing contacts from Zillow and Trulia directly into its system. This integration supports Zillow’s routing rules and manual contact assignments made in the Zillow Premier Agent app, ensuring these assignments transition smoothly into DoorLoop. Plus, you can promote property listings on Zillow, Trulia, and HotPads to help fill vacancies. These features complement DoorLoop’s property management and CRM tools.
Real Estate-Specific Features
DoorLoop goes beyond property management by offering a built-in CRM for tracking leads and managing follow-ups. The centralized CRM helps track lead progress, organize contacts, and schedule follow-ups, making it easier to stay on top of potential tenants. It supports a variety of property types, including residential, commercial, student housing, HOA, and mobile homes.
The platform also includes a complete accounting suite with QuickBooks integration, tenant screening powered by TransUnion, and maintenance tools capable of automating up to 80% of tenant requests.
Property managers using DoorLoop report an average occupancy rate of 96% and save about 23 hours each month through automation. The platform boasts a 98.6% customer satisfaction rating, with support response times averaging just 5 minutes.
"The only property management software that can track both my current residents and leads is DoorLoop!" – David Bonan, Property Manager, RE Buy-In LLC
Pricing and Affordability
DoorLoop’s Starter plan begins at $69/month for up to 20 units, with an annual billing option that lowers the cost by $10/month. The Pro plan, priced at $149/month with annual billing, includes Zillow/Trulia listings and QuickBooks integration. The Premium plan, at $209/month, adds API access, free eSignatures, and free incoming ACH payments.
Additional costs include tenant screening fees ranging from $25 to $45 per applicant. eSignatures cost $3 per document under the Starter plan but are included for free in the Premium plan.
7. Aidium
Zillow API Integration Capabilities
Aidium connects seamlessly with Zillow through the Lead API, ensuring that Zillow and Trulia contacts are automatically delivered to your database without the hassle of manual input. This one-way sync keeps your contact list up-to-date effortlessly. Beyond Zillow, Aidium’s integration hub links with several third-party platforms, including Zillow Rental Manager, Salesforce, SimpleNexus, and LendingTree, making it a valuable tool for managing leads across all stages of real estate transactions.
Automation and Lead Management Tools
Aidium Intelligence leverages propensity modeling to predict when your leads are ready to take action. Its no-code automation builder and pre-designed playbooks simplify follow-ups via SMS, email, and phone, saving time and effort. With built-in integrations for Gmail and Outlook, Aidium centralizes communication, while tools like Canva enhance your marketing campaigns. These capabilities make Aidium a powerful option for optimizing lead management workflows.
Pricing and Affordability
Aidium’s pricing starts at $139 per user each month, with an initial $299 setup fee. As of March 2026, it has an overall user rating of 3/5, with 67% positive and 33% negative feedback. Enterprise users have praised its ease of use and value, rating both at 9/10. However, some smaller businesses have noted challenges with pricing and system integration:
"The pricing is pretty high for smaller companies and getting it to work with our existing systems was more difficult than expected." – Aavinashh L., Dashboards and Business Intelligence
Aidium is SOC II compliant and offers advanced reporting tools tailored for branch managers and compliance teams. However, it lacks a standalone mobile app, which may be a drawback for some users. Smaller teams are encouraged to request custom pricing to ensure the platform fits their budget. With its extensive features and Zillow API integration, Aidium remains a solid choice for real estate professionals looking to streamline their operations.
8. CallTools
Zillow API Integration Capabilities
CallTools integrates with Zillow using the App Integrations API (previously called Tech Connect), allowing automatic syncing of contacts from Zillow and Trulia directly into your CRM database in real time using property enrichment API solutions. This one-way connection eliminates the need for manual data entry by delivering leads straight to the lead owner’s account. For teams needing deeper insights, accurate skip tracing can further enrich these records with verified owner data. It also transfers any assignments made in the Zillow Premier Agent app, ensuring your team always has the most up-to-date information. This seamless setup makes it easier to manage and act on leads quickly.
Additionally, the platform captures inbound calls and click-to-call leads from Zillow. This feature lets you respond to new leads from Zillow within minutes, a crucial advantage in competitive markets where fast follow-up can make all the difference.
Automation and Lead Management Tools
CallTools ensures that Zillow leads are received instantly, enabling quick responses that are essential in today’s fast-paced environment. The platform integrates smoothly with your existing lead management workflows, maintaining consistency and efficiency across your processes.
Pricing information for CallTools is not disclosed publicly.
9. Readymode
Zillow API Integration Capabilities
Readymode integrates with Zillow through the App Integrations API, allowing for a one-way transfer of contacts from Zillow and Trulia. This eliminates the need for manual data entry and ensures a smooth lead flow into the system.
The platform also mirrors lead assignments from the Zillow Premier Agent app – whether they’re assigned manually or through predefined rules – ensuring leads are routed to the right team members. To maintain accurate distribution, all team members need to complete the setup process. These features provide a strong foundation for managing leads effectively within Readymode.
Automation and Lead Management Tools
With Readymode, you can set up custom filters to ensure only qualified leads are synced to your CRM. Additionally, its field mapping feature allows you to match Zillow metadata with CRM fields, making follow-ups more tailored and efficient.
10. BatchData – Ivo Draginov
Real Estate Data Solutions Beyond Standard CRM Integration
BatchData focuses on delivering advanced data intelligence and enrichment rather than just basic contact management. It’s a powerful tool for enhancing Zillow lead information, offering access to an extensive database of 155 million properties with over 700 attributes. These attributes include valuations, tax data, sales history, and ownership details, providing real estate professionals with a wealth of verified insights.
One standout feature is its lead enrichment service, which transforms incomplete leads into actionable contacts. For instance, if a Zillow lead only includes an email address, BatchData can fill in the gaps by appending verified phone numbers, additional contact details, and property ownership information. Impressively, the platform achieves a 76% accuracy rate – three times the industry average. This accuracy allows agents to connect with the real decision-makers, even when properties are owned by LLCs or corporations, thanks to its Entity Resolution feature. On top of this, BatchData simplifies the delivery of enriched property data.
Property Search APIs and Data Delivery Options
BatchData also provides property search APIs that deliver real-time nationwide data on active, sold, and expired properties. Its Comparables Identifier feature allows users to access instant comparable sales data. For Zillow-sourced leads, real estate professionals can further enhance their insights with 300+ specific data points, such as construction details, lot size, property age, and financial distress indicators – helpful for identifying motivated sellers.
To integrate seamlessly with existing CRM systems, BatchData offers flexible bulk data delivery options, including CSV files and direct API feeds. Additionally, its phone verification feature eliminates invalid numbers and flagged contacts, reducing compliance risks and improving outreach efficiency.
Chris Finck, Director of Product Management, shared: "What used to take 30 minutes now takes 30 seconds. BatchData makes our platform superhuman."
For those needing custom solutions, BatchData provides tailored professional services like data pipeline setup, custom datasets, and integration consulting. Its pay-as-you-go pricing model eliminates the need for subscriptions, making it easy for real estate professionals to scale their usage based on current needs. With daily updates and a trusted user base of over 10,000 real estate professionals across the U.S., BatchData is a go-to solution for those looking to elevate their real estate data strategy.
"Best in class" solution for Zillow Flex Teams: Zillow, Follow Up Boss and RealScout
Feature and Pricing Comparison
Choosing the right CRM for Zillow integration depends on factors like your budget, team size, and the level of automation you need. Pricing can range widely – some platforms start at $42 per user per month, while more advanced options can exceed $500 per month, often with additional one-time setup fees. This comparison highlights how features and costs align, helping you find the right fit for your real estate operations.
CRMs vary significantly in how they integrate with Zillow’s API. Some offer basic one-way contact transfers, while others provide more advanced two-way syncing. For example, Lofty offers a robust two-way integration that automatically pulls Zillow API data and applies specific tags like "Zillow Property Tour", "Zillow Concierge", and "Zillow Flex Lead." It also parses detailed property data, including MLS numbers, listing statuses, prices, and Zillow property URLs. On the other hand, many standard CRMs only handle one-way integration, transferring basic contact information without deeper synchronization.
Automation is another critical factor, especially for responding to leads quickly. CallTools excels in "speed-to-lead" automation by leveraging the Zillow Tech Connect API. This triggers automated responses, such as texts or video drip campaigns, within two minutes of capturing a lead.
"Responding within 2 min increases your appointments set from 14% to over 50% and can increase your actual lead conversion by 391%." – CallAction
For those looking for flexible pricing, BatchData offers a pay-as-you-go model that adapts to your needs. While most traditional CRMs focus on managing contacts, BatchData goes a step further by enriching Zillow leads, using skip tracing techniques turning them into actionable opportunities.
Keep in mind that implementation and migration fees can range from $0 to $2,500. Lower-cost platforms like HighLevel (priced between $97 and $297 per month) often require budgeting for extras like SMS credits, AI tools, and third-party IDX services, which can add an additional $50 to $150 per month.
Conclusion
Integrating the Zillow API streamlines lead management by automating capture, enriching property details, and enabling quick follow-ups. CRM options cater to different needs and budgets, from affordable choices like LionDesk ($30–$39/month) to high-end platforms like kvCORE (starting at $499+/month). Your selection should align with what matters most to you – cost savings, fast lead automation, or advanced property insights.
Direct API connections are a game-changer for speed. Tools like CallTools send instant text alerts, while Lofty’s two-way sync ensures enriched property details are immediately available.
For agents who need more than just basic lead transfer, BatchData offers a pay-as-you-go model with features like property data enrichment, skip tracing, and phone verification. These capabilities turn raw Zillow leads into actionable opportunities, complete with verified contacts and detailed insights – perfect for those who rely on data to guide their decisions.
It’s also crucial to evaluate the depth of integration. Native connections offer faster and more reliable syncing. Solo agents will appreciate simpler, more affordable options, while larger teams can take advantage of advanced automation features.
The right CRM doesn’t just save time on manual data entry – it provides instant context for leads and ensures quick responses, helping you turn inquiries into closed deals.
FAQs
Do I need Zillow Premier Agent to use a Zillow API CRM integration?
No, you don’t need to be a Zillow Premier Agent to use a Zillow API CRM integration. Third-party CRMs can link to Zillow’s lead API through different setup methods, including one-way integrations, without requiring a Zillow Premier Agent subscription.
What’s the difference between one-way and two-way Zillow syncing?
The main distinction lies in how data moves between Zillow and your CRM. With one-way syncing, information like leads and property details flows from Zillow to your CRM. However, any updates made in your CRM won’t reflect back in Zillow. On the other hand, two-way syncing enables seamless updates in both systems. For example, changes to contact details or notes in either Zillow or your CRM will sync automatically, keeping both platforms current and cutting down on manual updates.
What does lead enrichment add to Zillow leads?
Lead enrichment boosts Zillow leads by adding extra layers of information, such as detailed property data, owner profiles, and updated contact details. This process helps improve the quality of leads, giving you more actionable insights to refine your follow-up strategies and make smarter decisions.
