Stephanie Betters, 2025 Inc. Female Founders 500 honoree
Established real estate investors, typically 5+ years in business with thousands of proprietary records
DealSignals, a real-time lead alert and follow-up prioritization system powered by live property data
BatchData API integrated into Snowflake, matched directly into each company’s CRM records
Customers moved from dreading follow-up to prioritizing it with intent. Left Main translated that shift into product adoption, retention, and revenue.
Win Rate Lift
Additional opportunities won by customers adopting DealSignals, a significant lift on existing pipeline.
Data Cadence
Property events surfaced hourly rather than monthly or quarterly, the new competitive edge in REI.
You guys are great partners and you're extremely collaborative. There is a high degree of trust and really good collaboration, which is so important when you're shipping product. BatchData has been a partner instead of just a vendor, and you've made direct customer impact. Stephanie Betters Stephanie Betters
Left Main and its customers were exchanging data with providers through flat files attached to emails. Every vendor had a different format, every handoff added noise, and every import required manual cleanup.
"It is 2024 and 2025 and we're sending spreadsheets to each other in email. This is ridiculous. We're perpetuating the problem." — Stephanie
The average Left Main customer had 5+ years of operator history and thousands of opt-in records: a genuine competitive moat. But without a way to enrich that data in real time, records aged out and opportunities quietly sold to somebody else.
Live enrichment was effectively impossible when the input was a weekly CSV.
Without event-based signals, follow-up was mechanical. Reps worked 30-day tickler lists, left voicemails for people with nothing new in their lives, and treated outbound as a chore rather than a service.
"You just thought of the person. They don't pick up, you check the box that you tried, and you move on. It feels like a slog."
Left Main was building a real-time intelligence product on top of the data layer. Incomplete or inaccurate property data would erode user trust on first use. Any vendor relationship had to deliver not just data, but the confidence to surface predictions to operators in the field.
Before
- Flat-file CSVs exchanged over email, in different formats per vendor
- Manual imports, deduplication, and cleanup on every refresh
- Snapshots refreshed monthly or quarterly, stale within days
- No mechanism to enrich existing CRM records in real time
- Follow-up prioritized by time elapsed, not by buying signal
- Deals lost to auction and competing offers the team never saw coming
With BatchData
- Direct API integration into Snowflake, no files and no attachments
- Live enrichment of existing records as property events occur
- Direct match into each company's CRM records, preserving their existing notes and opt-ins
- Signals like pre-foreclosure, tax default, vacancy, and listing activity surfaced automatically
- Hot lists generated daily so reps know exactly who to call first
- Hidden risks like pending auction dates surfaced before they kill a deal
BatchData APIs stream property-level events into Snowflake. Left Main normalizes and holds the data as a live, queryable layer rather than a static list.
Events match one-to-one into each company's CRM records. Operators keep the full benefit of their existing notes, opt-ins, and relationship history.
DealSignals combines public property events with CRM context, from notes about a seller's family situation to the full history of prior outreach, to predict who is most likely to transact now.
Reps open the product to a short, prioritized list. "If all you do today is call these three people, you are ahead of the game." The work becomes intentional instead of mechanical.
Customer Win Rate
Customers who adopt DealSignals convert meaningfully more of the pipeline they already have. Fewer leads lost to auction, listing, or competing offers.
Operator Experience
Reps call people because something changed, not because the calendar said to. Appointment attendance and conversion rise, the dread drops.
Strategic Insight
Customers now ask about trends in their own database: vacancy rates, owner-occupied vs. absentee, how many prior leads sold to someone else. Data became a lens, not just a list.
Left Main Growth
The success of DealSignals has translated into new sales, expansion within existing accounts, and stronger retention. The product became integral to how customers run their businesses.
Customer Story
One Left Main customer closed a little over 200 deals last year, a strong number by any measure. When the team analyzed their database through DealSignals, they found something else: roughly 1,000 other opportunities in their own CRM had sold to a competitor during the same period.1,000 Opportunities identified as sold to another buyer, now recoverable with live signals.
"There was a high degree of trust between my team and your team." When Left Main hit bugs, iterated on product, and needed answers quickly, BatchData moved at the speed of a partner, not a procurement contract.
Real-time intelligence products live and die by trust in the underlying data. BatchData's completeness and first-party validity meant Left Main could confidently surface predictions to end users, and those users could verify the data was correct.
No flat files, no email attachments, no fragile batch jobs. The API-first model was the prerequisite that made live enrichment, and therefore DealSignals, possible at all.
With DispoSignals on the way and Left Main Exchange expanding the platform into deal syndication and funding, BatchData continues to power the next wave of Left Main products. "I foresee a very long relationship with Batch."
