WE BUY HOUSES
FAST • FAIR • NO HASSLES
✓
CASH OFFER IN 24 HOURS
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CLOSE IN 7-14 DAYS
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NO REPAIRS NEEDED
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NO REAL ESTATE FEES
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WE HANDLE ALL PAPERWORK
CALL NOW FOR CASH OFFER
(480) 555-CASH
Dear Homeowner,

I noticed your beautiful property in Mesa and wanted to reach out personally. As a local real estate investor, I specialize in helping homeowners who need to sell quickly or want to avoid the traditional listing process.

Why homeowners choose us:
  • No cleaning or staging required
  • Skip showings and open houses
  • No financing contingencies
  • Flexible closing timeline
  • Local Mesa investor since 2018
Even if you're just curious about your home's value, I'd be happy to provide a free, no-obligation consultation.
Best regards,
Mike Johnson
Licensed Real Estate Investor
Mesa, Arizona
TO:
[PROPERTY OWNER NAME]
[MAILING ADDRESS]
[CITY, STATE ZIP]
STAMP
FRONT SIDE                                                   BACK SIDE

🎨 Postcard Design Specifications

Size: Standard 6" x 4" postcard (industry standard)
Front Side Strategy:
  • Eye-catching gradient: Professional yet approachable design that stands out in mailbox
  • Clear value proposition: "WE BUY HOUSES" immediately communicates intent
  • 5 key benefits: Addresses main seller pain points (speed, convenience, no hassles)
  • Strong CTA: Prominent phone number with action-oriented language
  • Floating elements: Subtle animation effect for digital preview (print version would be static)
Back Side Strategy:
  • Personal touch: Handwritten-style greeting builds trust and connection
  • Local credibility: "Mesa investor since 2018" establishes local expertise
  • Benefit-focused messaging: Emphasizes convenience and speed advantages
  • Soft approach: "Even if you're just curious" reduces pressure
  • Professional signature: Licensed credentials add legitimacy
Color Psychology:
  • Blue: Trust, reliability, professionalism
  • Red: Urgency, action, attention-grabbing
  • Dark Navy: Authority, stability, premium feel
  • White space: Clean, professional, easy to read
Targeting Strategy:
  • Mail to out-of-state owners first (highest response rates)
  • Target trust-owned properties (estate situations)
  • Focus on failed listings (motivated sellers)
  • Send to high-equity properties (more negotiating room)
  • Consider seasonal timing (tax season, end of year)
Printing Recommendations:
  • Material: 14pt cardstock with UV coating for durability
  • Finish: Glossy front, matte back for easy writing
  • Mail class: First-class mail for better delivery and professional appearance
  • Personalization: Variable data printing for recipient names and addresses